Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. Currently, she is a Vice President responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across all L’Oréal USA. She is also responsible for new digital business ventures and partnerships at the company. Weiss leads relationships with VC firms and entrepreneurs to identify first-to-market opportunities for the beauty industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital.
Prior to L’Oréal, Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all Consumer portfolios. Previously at Wiley Publishing, Weiss oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs.
Weiss blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was a founder of the New York City Podcasting Association. She is a contributor to The Huffington Post and other blogs. Weiss is a featured speaker on msnbc, OMMA (Online Media, Marketing & Advertising), Internet Week, and Adtech, among others. She was recently named one of Brand Innovator’s Top 50 Women in Brand Marketing.